Lee Russell Gold Coast · Australia
Lee Russell  ·  25+ years in Australian property

Property businesses don't just need capital. They need access.

The right product matters. But in property, the right relationships often decide how far it gets.

Read on

These days the focus is AI applied to property data, and making that data usable in day-to-day systems.

That means enriching existing databases, syncing clean records into the CRM, and giving teams a path from insight to outreach.

Proptech Data covers the data layer. Stash Property covers the workflow. CRM2Print covers targeted direct mail from the same stack.

For 25+ years I've worked inside the networks that move Australian property. I'm interested in businesses that already have something worth distributing.

The track record
  1. 01Australian Property Monitors & CoreLogicThe early years. Learning how property data really works.
  2. 02Pricefinder & Domain GroupGrew Pricefinder to 35,000 users, then to over 110,000 after Fairfax and Domain acquired it.
  3. NowStash Property & Proptech DataData and workflow for buyers agents, developers and property professionals: enrich records, keep CRM systems clean, and turn insight into action. Powering 2,500+ users, plus the industry's first MCP at a property level.
  4. NowCRM2PrintTargeted direct mail from the same stack: CRM sync, Proptech Data enrichment, then branded letters to the letterbox. Printing, packing and fulfilment in-house for agents, buyers agents and developers.

Where focus sits today: AI on property data across Proptech Data, Stash Property and CRM2Print.

Plus a portfolio of private investments I don't list here.

Different businesses. One advantage.

Property · Data · Distribution · Trust

The best products rarely win just because they're better. They win because the right people hear about them, trust them, and understand why they matter.

That's distribution. And in property, distribution isn't bought with ads. It's built through relationships, reputation and timing.

If I bring one thing, it's the ability to hold together what usually sits apart.

The technology and the relationships. The product and the market. The founder and the people who can move the outcome.

I've sat in the founder's chair, so I understand the pressure of building something real. I can help think through the idea, sharpen the commercial path, open the right doors, and bring 25+ years of judgment from inside the market.

Useful products. Serious founders. Clear commercial upside. A real problem in the property ecosystem. A reason my relationships, experience or capital can make a difference.

I don't chase everything. I get involved where I understand the problem and can move it forward. The rest I leave alone.

Bring the opportunity. I'll bring 25+ years inside the market.

If you're building in property data, CRM workflow or direct outreach, and the right strategic partner could change the outcome, I'd like to hear from you.

Tell me what you're building →